It was established in 2016 in order to respond to the needs of global fashion markets by offering distinctive design trademark products inspired by the aesthetic, values and lifestyle of the top global luxury brands at a contemporary fashion segment price range.
PARDEN’s collection is firmly linked to italian culture, especially to the region of Apulia, made in Italy, craftmanship and modern silhouettes.
PARDEN’s offers a new meaning of elegance to cosmopolitan women in search for sophisticated yet contemporary clothing. Classic shapes are reinvented through a fresh and young approach, focusing on versatility and wearability.
The visual identity of the brand is the “pumo”, a typical pottery sculpture from apulian tradition, used to decorate baroque palaces and linked to pomona goddess, an ancestral symbol of femminity, and to the idea of endless growning. it is the company logo, It appears on the prints and it inspires the original shape of the collars and the pockets.